3 COMMON MISTACKES TO AVOID IN YOUTUBE MARKETING
Have you ever wondered how your YouTube Marketing mistake could cost you
subscribers and engagement? Youtube is a famous Video sharing platform with
billions of users active on it and youtube can be a great tool to grow one's
brand . However there could be some common mistake that you could be overlooking
that might hinder your engagement. Let's explore some of these mistakes.
Click baiting :
Clickbaiting is the practice of creating a misleading headline, title, thumbnail or description with the intention of persuading subscribers to view a video or visit a website. The purpose of clickbait is to produce high click-through rates and increase traffic, frequently at the price of accuracy or delivering on the promised content.
While clickbait can increase views or clicks in the short term, it can also have negative effects for content publishers. It can harm their reputation, reduce audience trust and engagement.
Some of the ways you can avoid clickbaiting is through
- Focus on Relevancy and value
- Engaging audience through comments
- Providing accurate Titles and headline
Incorrect use of YouTube's features:
Youtube offers its users a variety of features to enhance content and engage with audiences.However Incorrect use of YouTube's features can lead to account suspension, channel deactivation, or even permanent deletion of your content. It can also lead to decreased viewership, because users may be less likely to subscribe or engage with content that has been flagged for inappropriate or illegal activity.
Hence it's crucial to effectively use Youtube features. Some of the ways are
- Organize Videos into Playlists as per theme.
- Make use of Data and Insights
- Utilize tags and keywords relevant to your business.
Neglecting the importance of thumbnails :
Thumbnail is a small, static image that represents a larger piece of content.When someone comes upon your video, whether it be on a site for sharing videos, in search results, or on social media, thumbnails are frequently the first thing they see. Despite the quote "Don't judge a book by its cover," it is true that viewers do evaluate videos based on their thumbnails.
The performance of your video and the overall success of your content may suffer if you undervalue the significance of thumbnails. Hence make sure your thumbnail stands out from the crowd and use an image that's high-quality and accurately represents the content of your video to avoid disappointing viewers upon clicking.
Maintaining a positive presence on YouTube is possible if you stay away from clickbait and use its capabilities wisely. The growth and engagement of your channel may suffer significantly as a result of YouTube marketing mistakes. You may improve your YouTube marketing strategy and have a positive effect on the success of your channel by being aware of these mistakes and taking proactive measures to avoid them.
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